The Mission of the Mid-South Business Alliance (MSBA) is to represent Retail Business Owners and to assist members in increasing their future’s effectiveness and profitability by fostering productive relationships with industry suppliers and providing knowledge and solutions to its members.

The association was also known as Tri-State Trade Association, and has been around since 2003.

Mid-South Business Alliance (MSBA) is an association for convenience stores in the mid-south area. MSBA will help the majority to receive discounts and rebates to those who become members. Benefits include bulk buying benefit, discounts and rebate programs, and Member Benefit Insurance Program.